The Ad Council and the US Army join forces, enlisting AdPack to help them encourage teens to stay in school. The result? Boost Up. The gimmick? Branded tissues by Zim-squared (sorry, we can’t make that symbol without getting our post all fudgey) for at-risk youth throughout NYC.
That’s almost too inspirational for words. You know what? Pencils would have been more useful. Or even green recess balls with good bounce to them. We can’t think of anything to say to this mediocre effort besides you guys suck. You would probably have sucked less if you ran these kids over with recruiter vans. And we’re almost 99% sure those tissues you’re so generously doling out don’t come in neat tiki man-shaped boxes, either.
