Agencies and Networks Gather to Discuss TV Buying Process

Steve Hall

Apr. 29, 2004
1 min read

Today, advertisers, agencies and representatives from ABC, CBS, FOX, UPN, WB, Turner and Court TV will attend the first of its kind meeting about how television advertising is bought during the upfront. The committee, called the Network Upfront Discussion Group, will look at how the upfront can be changed so that it is not the frenetic, overpriced folly it is today.

Steve Hall

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Psychology says people who measure success by inner peace instead of outer accomplishment make fundamentally different life decisions — and they’re almost never the ones seeking validation

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Global English Editing

Psychology says people who save the best bite of food for last aren’t being strategic — it’s delayed gratification wired so deeply that it persists even in contexts with zero stakes, and this trait actually correlates with long-term planning ability across totally unrelated domains

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