So last month, ClickZ Live held their conference in New York at the New York Marriott Marquis. The three day event was packed with information online marketers need to better their performance.
Day one was kicked of with a keynote by Randi Zuckerberg who touched on the effect digital is shaping people’s lives and how marketers can and must adapt to meet these changes. She spoke about the notion of brands becoming media companies and distributing content which resonates with customers and prospects. She covered ten media trends that are changing how marketers must market such as the maker movement and the growing importance of visual media.
Breakout sessions covered topics such as 5 Ways to Improve Your Paid Media Campaigns, whether or not big data is working for marketers, 9 tips right from the mouth of Google on how marketers can improve their performance marketing, how video can increase engagement, how you can spy on your competitors to overtake them, an examination of ad copy testing which can help lead to improving engagement and much more.
We were there and captured all the action and excitement in photos.
The next ClickZ Live will take place in Toronto May 14-16 and will feature a keynote from Twitter Canada Managing Director Kirstine Stewart and four tracks of sessions including Paid, Owned/Earned, Integrated and Business Intelligence.
Check it all out here.
