
AdWeek has taken on the task of rounding up the top ten celebrity endorsement deals. For those who wish to wallow in the industry’s obsession with celebrity, AdWeek will have a full report on Monday but, for now, you can admire how a single celeb can, in one day, make more money than you will see in your entire life.
1. Catherine Zeta-Jones, T-Mobile: $20 million
2. Angelina Jolie, St. John: $12+ million
3. Nicole Kidman, Chanel No. 5: $12 million
4. Jessica Simpson, Guthy-Renker: $7.5 million
5. Gwyneth Paltrow, Estèe Lauder: $6+ million
6. Charlize Theron, Dior: $6 million
7. Julia Roberts, Gianfranco Ferrè: $5 million
8. Brad Pitt, Heineken: $4 million
9. Scarlett Johansson, L’Oreal: $4 million
10. Penelope Cruz, L’Oreal: $4 million