It appears Mediaedge:cia is mopping up the media planning and buying floor having nabbed nods from both Advertising Age and AdWeek for best media shop of the year. To clarify, AdWeek dubbed the shop Agency of the Year. Advertising Age dubbed the shop Global Media Agency Network of the Year – a distinction worth noting as Adverting Age dubbed Starcom Media Agency of the Year (as in domestic).
Starcom has always been a winner in our book and we were lucky enough to see the inner working of the shop first hand. We’re not as familiar with Mediaedge:cia but from all accounts, they’re deserving enough of the distinction. Congrats to both.
