Meg Hourihan of Megnut makes an ad campaign suggestion to L’Oreal based on her first-hand use of the product and its not so desireable outcome:
ATTN: L’Oral Marketing Dept.
RE: Product names
Mesdames:
You recently launched a new hair coloring product with the name Couleur Experte. My understanding, based on your marketing campaign, was that I would couleur like a pro and achieve experte results from my home bathroom. I write today to suggest an alternative marketing campaign. While your intentions with the name experte may have been good, my results speak for themselves, and highlight (no pun intended) the need for an immediate rebranding of Couleur Experte.
May I recommend Couleur de Dbutant — novice color, as we say in English — as an alternative? While it may not spark sales like the other title, it more aptly describes the couleur de cheetah result I have achieved with your product.
Experte? Pas moi,
Megnut
