Writing in ClickZ, Pete Blackshaw reviews last year’s Super Bowl fiasco in terms of it stealing buzz from advertisers which usually become the topic of water cooler discussion for days following the game. Sadly, last year Janet Jackson’s boob stole advertiser’s thunder. Blackshaw speaks to the power of consumer generated media (blogs, chat rooms, forums, etc.) and how monitoring these channels can contribute to brand metrics and buzz. He offers five steps every Super Bowl marketer should take in preparation for consumer reaction.
