Advertising Predictions For 2005

It’s the time of year when the prognosticators begin to spill forth their insight into the following year’s activities. The first worthy set of predictions comes from Pete Blackshaw writing on ClickZ. He puts forth six intriguing predictions ranging from weblog backlash followed quickly by mass adoption of the format to reimbursed-per-view advertising to continued mis-integration of Super Bowl spots with marketer websites.

The most intriguing, however, is his prediction that wireless access with move to a model akin to television. That is, it will be free in exchange for viewing an advertiser-sponsored log on page of sorts. This model will, thankfully, kill the price gouging currently foisted upon consumers by the likes of T-Mobile, Hilton Hotels and others who force people to pay obscene sums of money to access the Internet.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

What editing other people’s writing teaches you about your own

What editing other people’s writing teaches you about your own

Global English Editing

9 small habits that quietly push grown children away

9 small habits that quietly push grown children away

Hack Spirit

7 things you stop caring about once you’ve truly settled into who you are

7 things you stop caring about once you’ve truly settled into who you are

Hack Spirit

Why grandparents often understand children better than parents do

Why grandparents often understand children better than parents do

Hack Spirit

8 simple pleasures from the 70s that have quietly disappeared

8 simple pleasures from the 70s that have quietly disappeared

Hack Spirit

Genuinely warm people usually do these 9 small things without even thinking about it

Genuinely warm people usually do these 9 small things without even thinking about it

Hack Spirit