Advertising Just Got Harder, Dan Wieden Worshiped

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That double-entendre-laden Reach and Frequency video from Elvis & Bonaparte has resurfaced, this time, on a site with its own specialized URL: www.reachfrequency.com. The seventies porn-style video about Tucker Swallow & Rockhard is full of the usual word play including our fav: the insertion order. Along with employees Buck Thrustwell, Nikki Swallow, and Candy Canal, Dan Wieden gets some interesting props in the elevator.

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Steve Hall

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