Advertisers Pass on Superbowl and Wait For Oscars to Launch New Campaigns

  • 1 min read

More and more advertisers have traded in the football for the sequined dress as the environment in which they choose to launch new advertising campaigns. It’s the Oscars over the Superbowl for many advertisers this year.

Pepsi, J.C. Penny, Yahoo, AOL, and others will use the March 23 Academy Awards broadcast as the platform from which they will launch their new campaigns. [via Chicago Tribune]

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Steve Hall

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Sociologist Erving Goffman’s research on what he called civil inattention found that the small, wordless adjustments strangers make for each other in shared public space, stepping aside, angling a cart, holding a gap, function as a form of social coordination just as real as speech, even though nothing is ever said.

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