As CBS continues to do a horrible job owning up to its Bush memo error and refusing to give credit where credit is due, Emerald Partners Media Consultant Fraser Seitel predicts the “scandal” will hurt ratings and advertisers will pull out.
While none, to date, have, Katz Media Director of Programming Bill Carroll says they’ll do it later, avoiding controversy saying, “Advertisers don’t want to inject themselves into the controversy and become part of the story.”
