Ever the comedians, marketers are taking stabs at the Mars mission difficulties by incorporating them into their ads. Spirit Airlines is running an ad with the headline, “Spirit to Mars? Sure, but our fares are $1.2 billion less.” Audi ran an ad showing a newspaper headline saying, “Mars rover still stuck. Quattro all-wheel drive. You never know when you’ll need it.”
Shame on you, you snarky advertisers.
