Regal CineMedia in a deal with KidToons Films and Hasbro is showing the big screen premiere of Tonka Tough Truck Adventures on September 25th at Regal Entertainment Group movie theaters in Atlanta, Boston, Chicago, Denver, Los Angeles, and New York.
Using Regal CineMedias Digital Content Network, the Saturday morning screening of Tonka Tough Truck Adventures – a new family movie created for kids ages 3-9 – is the first of a planned series of regular Regal events geared towards kids and families. In addition, attendees will also be able to play with dozens of Hasbros Tonka trucks in theatre lobbies, receive fun giveaways, and more. The event is being promoted via trailers, counter cards, banners and other collateral.
To date, Regals DCN has been used to bring both live and first-run events to audiences in theatres across the country, including educational events such as Holes: Reel Thinking, James Camerons Ghosts of the Abyss and In The Directors Chair with M Night Shyamalan as well as concerts featuring some of musics leading artists.
