On Wednesday morning, the third day of AD:TECH, with exhibitor booths gone, registration area removed and carpets lifted, the Hilton started to look like a hotel again rather than the glorious concentration of smart marketers it became for a few days. As is usual on the third day of the conference, only sessions are held which brought the number of attendees down to less than 1,000.
Walking through meeting room area of the hotel, one wondered if AD:TECH actually happened. Signage for other conferences was up. Walking without arms colliding with inappropriate body parts was possible. And a sense of loneliness hung in the air as friends and associates headed across the country back to their respective cities and homes. We eagerly look forward to seeing them all again in April at AD:TECH San Francisco.
