As ad:tech Chicago wound down, exhibitors disassembled booths faster than a prima dona diva account director whisks in and out of a status meeting. While there were 2,500 attendees at this year’s Chicago event, up from 2,000 in 2004, the exhibit hall never seemed crowded. Perhaps, we have dmg world media conference planners to thank for perfect crowd flow control.
In the end, the hotel bars, hallways and lobby were full of people making deals, swapping contact info and planning their next product or campaign launch. Chicago might be over but before we know it, we’ll be in New York in November for the next ad:tech extravaganza.
