Ads to Attack Grocery Stores

The next time you go food shopping, the floor might start talking or a TV screen will start playing when you reach for the peas or your phone will ring telling you to check out the Campbell’s soup on sale in the next aisle. These and other technology related ad mediums will soon be part of the grocery store experience. There will even be a radio station you can listen to as you approach the store hawking specials. Ideally, the messages will be on target having accessed you shopping database and offer only relevant specials. We wonder, though, what sort of message you will receive if you buy condoms and a package of sausages.

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Steve Hall

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