Ads Crawl Further Up Your TV Screen…and Talk

  • 1 min read
Optalgin_screen_crawl.jpg

You knew it would come to this, right? Those ever more prominent bugs and screen crawls that assault you during your favorite programming are now on their way to becoming full blown, in-program commercials tied to the action and content you are viewing. Or at least that’s what Optalgin painkillers hopes.

During a live broadcast of the championship League Final in Tel Aviv, every time there was an injured player, the ad, created by Shalmor Avnon Amichay/Y&R Interactive, would appear.

Check it out here.

Has your head exploded yet? But wait. This might not be so bad. If programming never broke and these ads appeared once in a while, how bad would that be? Thoughts?

Picture of Steve Hall

Steve Hall

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