We/I/Adrants will be moderating a panel at BlogOn, called “Can Advertising Be Social?”, October 18 in NYC. The panel will focus on “social media” but concentrate on weblogs as both a medium through which to advertise and as a standalone element that is part of a larger ad campaign – like the recently launched Vespa blogs or the long running Stonyfield Yogurt blogs. Even character blogs. Basically, it’s a panel about how blogs fit into marketing and advertising programs. I’m looking to fill two panel slots with client-side marketers who have used blogs in their marketing mix. The agency side will be part of the panel too but that slot is filled. So if you are a marketer and want to share your insights and success at a big, two day blog conference in New York City, please express your interest in the Comments section.
