Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry’s most high-profile events. Featuring news, photos, video and interactive elements, the content hub will cover all the news, gossip, announcements and trends from each industry event. Yahoo! Scene will also feature lifestyle pieces from style to nightlife to influencer profiles. Additionally, the site will aggregate all the social content generated during the events so readers can see real time social check-ins and status updates.
Adrants has teamed with Cake Group and Yahoo! to oversee the editorial side of things for the site. Yahoo! Scene’s first event will be Internet Week followed by Cannes. Future events are yet to be determined.
Writers for the site will include practitioners from various corners of the industry including several from iCrossing. Former Adrants Editor and current AdVerve Co-Host Angela Natividad will join the team for Cannes coverage as will Ask Wappling, publisher of the famed Adland. We absolutely can’t wait to see that trio of awesomeness in action.
Of the project, Cake Global Chief Operating Officer Adrian Pettett said, “We are thrilled to be working with a marquee brand like Yahoo!. As the world moves increasingly towards a content-driven value model, initiatives like Yahoo! Scene are an ideal way to capitalize on timely events and curate the best related stories, topics and personalities at the center of the shows. By serving the latest news from Internet Week and Cannes with a hearty dose of personality and style, we believe that Yahoo! Inside will become the best destination for event coverage on the web.”
We just say it’s going to be a lot of fun and the best way to follow the action at Internet Week, Cannes and wherever else Yahoo! Scene decides to show up. Follow us. You won’t be disappointed.
