Naming the best Super Bowl commercial is, at best, uselessly subjective and wholly irrelevant but we’re going to do it anyway. And, in a shocker, we’re going to agree with Advertising Age’s bob Garfield and dub the Emerald Nuts Robert Goulet commercial our favorite. It’s just twisted and quirky enough for us to appreciate and, not to be dismissed (although it usually is with Super Bowl ads), did a pretty good job of sliding some product benefit into the ad. So, Bob, what do you think? More importantly, what does everyone else think? Are we nuts? Oops. Sorry. Anyway, both of us (Angela and Steve) thought it was the best so we’re going to honor it the Adrants Favorite for this year. The ad was developed by Goodby, Silverstein & Partners, San Francisco and was directed by the kooky and famed Perlorian Brothers.
There were others that stood out as interesting to us and, in no particular order, they include, yes, that freakish Sinkers ad if only for the fact it will be forever talked about; the GoDaddy ad because it was informative and confined its over the topness to an insider joke; the Bud Light slapping ad for the same reason; the Sierra Mist Beard Combover for its kookiness, the Blockbuster Mouse ad for its animalistic humor and perfect alignment with using the electronic version of the mouse to order movies; Kevin Federline’s Nationwide ad because, well, it’s Kevin Federline and the pop timing of it all is simply perfect; the Doritos Crash ad for its effective demonstration of product attributes and eTrade’s One finger ad for its brilliant alignment of concept with product benefit;
