Adrants Billboards: New 20-Something Mag Coming

  • 1 min read
  • Next month, AOL is launching a trade ad campaign to promote AOL Media Networks, its ad sales division.
  • Havas Board approves offer to buy Grey. Offer belived to be as high as $1.45 billion.
  • Newsflash! Newsstand magazine buyers actually like ads. And they’re younger. And advertisiers love that.
  • Hachette Filipacchi is launching a new 20-something magazine For Me. “There is no magazine on the market today that specifically targets this age group,” said Hachette CEO Jack Kliger. Huh? Has Kliger been to a newsstand lately?
  • iMediaConnection chooses ten finalists for best online creative. Readers can vote to choose their favorite.
  • Trump isn’t rich enough. He’s asking NBC to pay him a million an episode for The Apprentice.
  • Lad mags make inroads in China. “Guys are very similar worldwide.”
  • Headline of the day: “Fuchs Wants Kuntz Talks.”
  • Playboy has moved boyond Walmart and Home Depot and is now looking for America’s sexiest…gasp…McDonald’s workers.
  • From Tom’s of Maine to Independence Air to P.A.U.S.E., Amy Coor covers new campaign launches in her MediaPost Out to Launch column.
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Steve Hall

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