Adrants Billboards: Estee Lauder Launches Trump Fragrance

  • 1 min read
  • The “What Happens Here, Stays Here” Las Vegas Convention and Visitors Authority ad campaign has been awarded Brandweek’s 2004 Marketer of the Year in the travel and tourism category.
  • Product placement efforts intensify and get dished about at MediaPost’s Forecast 2005.
  • Business Week turns 75 and throws itself a bash at the Metropolitan Museum of Art called “A Night of Two Parties” the same night as the first Presidential debate. An advertising party and a Presidential bitch fight. Could go either way.
  • Online mapper, Mapquest, has handed its branding work to TBWA’s Chiat Day.
  • Following the current celebu-fragrance name game, Estee Lauder is launching Donald Trump, The Fragrance. Trump will serve as spokeman as well. The shark has been jumped.
  • ESPN is launching I’d Do Anything a reality show in which contestants perform crazy sports stunts with pro athletes to win a sports fantasy for their friends or family.
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Steve Hall

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