Adrants Billboards: Burnett Brings Martha Stewart to TV

Steve Hall

Sep. 23, 2004
1 min read

Former Zentropy Partners Executive Gillian Guiterrez has headed over to BIG Interactive as vp, director of account services. She’ll oversee the FOX, Suzuki and Kellogg accounts, among others.
Gruner & Jahr Publishing has announced its intent to sell the teen title YM and has hired AdMedia Partners to do the deal.
Paramount is searching for a new agency to handle its media and has met with three companies – Initiative, Mediaedge:cia and MediaVest – over the past few weeks.
Panelists at MediaPost’s Forecast 2005 wonder if the ad business is dead.
As if we need another television show fawning over a celebrity, Mark Burnett will now develop a series based on Martha Stewart. Burnett has definitely jumped the shark.
Seems Advertising Week, for all its good intentions, will lose $300,000.
Clear Channel Outdoor blows off Houston billboard zoning law by bending the rule.

Steve Hall

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