We absolutely love the approach Cake New York took when creating this Volvo XC60 and XC90 ad. The agency recruited some of the automotive world’s toughest critics, kids. They placed the kids, not child actors, in the back seat and had them talk about the vehicle.
Of course the kids were prompted to highlight certain things but the presentation is very natural and who doesn’t love a few cute kids talking about stuff? Not you? If you don’t you’re not ready. And you’re not ready for this vehicle. Which, of course, is perfectly fine because Volvo doesn’t want you. Yet.
