I was recently at a conference and no less than four of the presenters used the term “ladder up” as some kind of fancy buzzword bingo for ramping things up. At least I think that’s what they meant. At the end of the day. Bigger picture. Ripple effect. Halo effect. 360 degree view. These and other “make me sound smart” lines of bullshit spew forth from the mouths of marketing execs like verbal diarrea on steroids.
Shut. The Fuck. Up.
Thank you, Adobe.
