Adidas has been named Advertiser of the Year at the 2004 One Show. This is the second year the One Show has singled out an advertiser for outstanding work in a variety of media. Last year, MINI USA was honored as Advertiser of the Year at the One Show, and Nike was named Advertiser of the Year for One Show Interactive.
Aside from two Merit finalists earned in One Show Interactive, all of the Adidas work honored this year came from the client’s global advertising partner, 180TBWA, the alliance between independent Amsterdam-based agency 180 and TBWA Worldwide. Adidas won One Show and One Show Design Pencils for magazine, outdoor, TV, poster and collateral work, as well as an award in the One Show’s new innovative marketing category. The work has a strong international bent to it, coming from agencies based in Amsterdam, Hong Kong, Tokyo and Shanghai.
