Amy Corr’s Out to Launch column this week features new ad campaigns from Tide who will “spend massive amounts of ad dollars”, from Visa reaching for the “New Affluent”, from Adidas whose agency 180/TBWA uses some nifty trick photography to bring together past a present medal winners and from Bigfoot Interactive who has launched an email campaign for clients explaining the benefits of adding sender company names to address books so future mailings won’t be labeled spam.
