adidas originals Mark High Stakes in Hold ‘Em

  • 1 min read
young-jeezy-adidas.jpg

Kevin Garnett and Young Jeezy place bets with the reckless abandon of toddlers with Lincoln Logs in “Poker Game.”

The stakes are high from moment one, but we couldn’t help smiling when Jeezy sprinkles the pot in chips and goes, “S’nothing. I got basketball money too.” Rich black people! Always so quotable.

The tension’s palpable throughout the spot, but it’s kinda cheesy when both go all-in with their adidas originals. As expected, the cockiest cat wins, and fuzzy feelings calibrate under the smoky haze of nostalgia: a soulful beat, Adidas kicks and breakdancers see you out.

Just one of six online videos in an adidas originals campaign by RESTLESS and incomparable agency Sid Lee. The campaign kicked off last month with “House Party,” where a bunch of celebrities call around to find out who’s going to Adidas’ 60th anniversary party. How Boost Mobile of them. We kept expecting somebody to be like, “Where you at?!”

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
9 truths about people that regular volunteers learn fast

9 truths about people that regular volunteers learn fast

Hack Spirit
7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Load more