Adidas is running a print ad that has angered some because of the copy contained in the ad. The ad features an image of an athlete with runner’s thoughts placed over the image. Among the thoughts are, “Tonight Matthew, I’m going to be absolutely shagged” and “I need a dump.” The offending line is, “What twat invented cobbles?”
Adidas has apologized but claims the phrases elude to the mindset of runners as they prepare for and compete in the London Marathon.
Thanks to Bill at ApeChild for the tip.
