Online ad network AdBrite would like the Super Bowl-obsessed advertising industry to know an advertiser, using the company’s full page ad unit, could buy 100 million impression for just 20 percent of the cost of a Super Bowl Spot. While AdBrite is clearly aware a buy such as this can’t rival all the fanfare and added publicity that goes along with appearing in the Super Bowl but it is indicative of online media’s ability to deliver mass messaging along with highly targeted messaging.
As cost efficiently as the math works out on an AdBrite buy, much of what is gleaned (or lost) from a Super Bowl buy is the accompanying press play that is closely wrapped with the package. ALL one has to do is take a look at what GoDaddy does every year in this area.
