Ad Support Used to Raise Value of Oil Painting

Steve Hall

Oct. 01, 2008
1 min read

To promote the work of painter brother Marc Dehareng, Belgian ‘net junkie Renaud Dehareng launched GrowingBuzz.com. One painting — and unfortunately, not the most charming one — was chosen to become “the future most expensive painting in history.” To hike up the dollar value, advertisers bid to have their sites represented when users mouse over the art.

Two advertisers have bid since the launch two days ago, bringing the painting’s value to … drumroll, please! … $11.50. When we clicked on the painting today, it brought us to ProFish-Technology.be, “studies and consulting in aquatic environment.”

Neat idea, but the execution lacks charisma.

Steve Hall

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Ad Support Used to Raise Value of Oil Painting

Steve Hall

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