Ad Recall: The More, The Merrier

  • 1 min read

According to a recent report by Initiative’s EVP of Global Research Stacey Lynn Koerner, families that watch TV together recall commercials better. Among those polled for her study, 17.6 percent of those who viewed with others recalled ads while 9.1 percent of those who viewed alone recalled ads. Next up: McDonald’s, ABC and Arbitron Sign Deal Under Which Real-Time People Meter Data Used to Deliver Ads.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

8 signs someone was raised by a genuinely good mother, according to psychology

8 signs someone was raised by a genuinely good mother, according to psychology

Parent From Heart
9 behaviors that make your adult children truly look forward to visiting you

9 behaviors that make your adult children truly look forward to visiting you

Parent From Heart
8 signs you intimidate others without even realizing it, according to psychology

8 signs you intimidate others without even realizing it, according to psychology

Hack Spirit
Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit
Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit
The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit
Load more