Toyota wants to be your friend. It wants to lavish you with gifts, invite you into its inner circle, suckle from your ideas. From now until September 10, members of its social network HEYA can pitch the company their :30 ad ideas.
And no, the HEYA thing has nothing to do with Andre3000’s frequently mashed-up hit. “Heya” is Japanese for “room,” and Toyota thought it would be a good name for an intimate, join-the-round-table! kinda social network.
Sign up here. (Damn, that’s a lot of questions. Toyota’s not fuckin’ around!) Once IN!, you’re free to submit write-ups or storyboards for a :30 ad concept. The top five will be chosen, and members vote for the best one.
Finalists are announced September 16; the winner is named September 22. In addition to airtime, the grand prize includes a Flickr Pro account membership. (Diggin’ how it knows what people want.) Runners-up get a 1GB iPod shuffle.
