Association of National Advertisers President and CEO Bob Liodice writes on his blog abou the upcoming integration of the redently announce AD-ID and EDI (Electronic Data Interchange) which, accoring to Bob, will solve all our tracking, billing, reporting and make good headaches.
Just think of the enormous productivity that will be generated by the media ordering and invoicing system. Just think about the end of incorrect advertising placements and screw-ups in the billing process. Just think of having the ability to verify what commercial truly ran. Just think about the opportunity to take your media asset and target it more directly to a particular audience segment or geography – and being able to measure its impact. Those dreams are becoming reality.
