Ad Generator Mashes and Rips Slogans, Images with Coherent Results

ricochet_purely.jpg

For her MFA thesis in Design/Tech at Parsons, Alexis Lloyd brings us the ad generator.

The ad generator mixes corporate slogans around and pairs the new phrases with related Flickr images. The results come out clean and surprisingly provocative most of the time.

The object is to show how ad language reflects cultural values and desires, and simultaneously demonstrate how meaningless it can be as the message is generally unrelated to the product being sold.

We’ve seen similar mix-and-match ad generators but this one is impressively seamless. We dig the idea of scavenging to create a new whole because that’s how we often create new stories or render old values coherent again. Good job Madame Lloyd.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit

New research may be confirming what meditators have long known: inner training changes the quality of experience

New research may be confirming what meditators have long known: inner training changes the quality of experience

Hack Spirit