Ad Generator Mashes and Rips Slogans, Images with Coherent Results

ricochet_purely.jpg

For her MFA thesis in Design/Tech at Parsons, Alexis Lloyd brings us the ad generator.

The ad generator mixes corporate slogans around and pairs the new phrases with related Flickr images. The results come out clean and surprisingly provocative most of the time.

The object is to show how ad language reflects cultural values and desires, and simultaneously demonstrate how meaningless it can be as the message is generally unrelated to the product being sold.

We’ve seen similar mix-and-match ad generators but this one is impressively seamless. We dig the idea of scavenging to create a new whole because that’s how we often create new stories or render old values coherent again. Good job Madame Lloyd.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

What serious readers do differently — and why it makes them better writers

What serious readers do differently — and why it makes them better writers

Global English Editing

Giving feedback on someone’s writing without damaging the relationship

Giving feedback on someone’s writing without damaging the relationship

Global English Editing

7 phrases warm-hearted people use that make others feel instantly at ease

7 phrases warm-hearted people use that make others feel instantly at ease

Hack Spirit

Why the most thoughtful people are often the slowest to give advice

Why the most thoughtful people are often the slowest to give advice

Hack Spirit

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing

7 things naturally curious people do that make others want to keep talking

7 things naturally curious people do that make others want to keep talking

Hack Spirit