Ad Execs Try to Get Their Cool Back in Fox Movie

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Apparently, Hollywood has an advertising movie trend in the making. In April, we reported Desperate Housewives’s Eva Longoria would star in Deep in the Heart of Texas, a movie about a snotty Beverly Hills diva who gets uprooted and moved to San Antonio to head her ad agency’s new Hispanic division. Now, FOX just purchased a script written by Derek Guiley and David Schneiderman (Chasing Liberty) which, as the logline explains, will focus on “Four out-of-touch advertising executives (who) decide to take a seminar class in order to get back in touch with what is “cool,” and they end up in a high school and find themselves falling into the roles they were in as teenagers.” It sounds stupid but if done well, it could be funny. Of course, the realities of our business will, as always, be butchered and misrepresented.

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Steve Hall

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