Ad Distracts, Builds Stamina, Who Cares

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While we’re sure there’s some deep inner meaning to the winged woman in white bending over the hood of this red car counting, we’re too distracted imagining ourselves sitting in the driver’s seat to bother figuring it out. Maybe Flirt vodka has some sort of stamina-building ingredient and our winged one is keeping score. Whatever. Back to the Super Bowl.

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Steve Hall

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Benjamin Franklin won over a rival lawmaker in the 1730s by asking to borrow a book instead of doing him a favor, and psychologists later found the same trick makes total strangers like you more

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Sociologist Charles Derber’s research on what he called conversational narcissism found that constantly steering a conversation back to yourself, even with something as small as “that reminds me of the time I—,” quietly starves the other person of the attention their story needed.

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