Ad Creatives Out of Touch With the Real World?

I found this interesting little viewpoint on how television advertising is perceived by the average consumer. And he is right. We portray people in very strange ways in attempting to sell products for our clients. Here’s a taste:

“Doesnt it strike you that the some people who produce television ads have a strange view of the world?

Take that dressed-as-an-executive woman with the matronising attitude who raises her eyebrows to the heavens when her husband is heard off-stage calling that he cant find the car keys, or one of the children says she cant find the shampoo.”

“Then theres the way fathers are presented in tv ads, as idiots, drunkards, boys in mens clothing, and beings less capable than their own children of playing any game that requires intelligence. “

Great stuff.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 things genuinely classy people never brag about

7 things genuinely classy people never brag about

Hack Spirit

The words people choose under pressure — and what they signal to others

The words people choose under pressure — and what they signal to others

Global English Editing

The cost of getting it right: procrastination in the writing process

The cost of getting it right: procrastination in the writing process

Global English Editing

9 small signs someone has built a life they actually want, not one they were told to want

9 small signs someone has built a life they actually want, not one they were told to want

Hack Spirit

8 small signs someone was the dependable child in their family

8 small signs someone was the dependable child in their family

Hack Spirit

9 things deeply curious people do that make ordinary days feel interesting

9 things deeply curious people do that make ordinary days feel interesting

Hack Spirit