Ad Creatives Out of Touch With the Real World?

I found this interesting little viewpoint on how television advertising is perceived by the average consumer. And he is right. We portray people in very strange ways in attempting to sell products for our clients. Here’s a taste:

“Doesnt it strike you that the some people who produce television ads have a strange view of the world?

Take that dressed-as-an-executive woman with the matronising attitude who raises her eyebrows to the heavens when her husband is heard off-stage calling that he cant find the car keys, or one of the children says she cant find the shampoo.”

“Then theres the way fathers are presented in tv ads, as idiots, drunkards, boys in mens clothing, and beings less capable than their own children of playing any game that requires intelligence. “

Great stuff.

Picture of Steve Hall

Steve Hall

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