Mix one part drug of choice, one part attractive girl and 3,846 parts not-yet-tamed testosterone and you have the perfect recipe for sexual violence. According to the Department of Justice, girls 16-19 are three and a half times more likely than the general public to become victims of sexual assault and 84 percent of the time, they know their attacker. A recently launched California ad campaign, called My Strength with taglines such as, “So when she wanted me to stop, I stopped,” and “So when I paid for our date, she didn’t owe me” is encouraging boys to eschew the usual boys club silence and become more active in preventing sexual assaults and reporting them after they occur.
