For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then…she met Kevin Federline and, well, things changed. No longer was she the darling of global marketers but rather fodder for Perez Hilton, Jezebel and The Superficial. It hardly seemed appropriate to mention her antics here on Adrants so we didn’t.
Apart from her ill-conceived appearance on the MTV Music Awards and her recent campiagn for her Hidden Fantasy fragrance, Spears has been all but absent from Adrants for three to four years.
While we’re not going to label her return as the new face for Candie’s Only at Kohl’s triumphant, it’s nice to see the girl back in the world of advertising. Yes, she never really left but you do have to admit she did take quite a hiatus.
The deal, which puts Spears in Kohl’s 2009 print, TV, online and in-store efforts. ties Britney’s sponsorship role to her concert tour which kicks off March 3. And there will be all kinds of Candie’s pink along for the ride in the form of VIP pink carpets and lounges.
Tonight, Spears’ “First Look” tour video will debut exclusively on the Candie’s website.
