Ad Age’s Bob Garfield on Cannes

Bob Garfield makes his predictions for this year’s Cannes Grand Prix winners. The two top contenders? Saturn’s “Sheet Metal” spot and Honda’s “Cog” spot.

While “Cog” is cool, I vote for “Sheet Metal” because it is more humanistic in it’s portrayal of the relationship between person and product.

Picture of Steve Hall

Steve Hall

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