Calling attention to the recent over flow of scandalous behavior in the media and advertising industries, Ad Age Editor Sott Donaton says it’s time to “cut the crap.” Citing the Armstrong Williams “No Child Left Behind payola scam, the Bush administrations fake “No Child Left Behind” video news releases and, among others, Pfizer’s stretching of the truth for its Listerine brand, he says the only solution is simply to stop. We agree. Trust between consumer and marketer is nearing the breaking point. Honesty is in short supply. Truth is the only medicine that will turn this train wreck around.
