Activia Tries Really, Really, REALLY Hard to Make Yogurt Sexy

  • 1 min read
Martine_MCutcheon_activia.jpg

In a new :30 from RKCR/Y&R for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to “intensely creamy” Activia. It’s a barf-tastic attempt to infuse the most mundane food with provocative seductiveness. And it’s just icky.

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Steve Hall

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