It’s a sad fact infomercials work. They scream at you. They assault you with cheesy graphics. They pummel you over and over again with a call to action.
Know what else is a sad fact? That the Catholic Church has to use the shtick to get people to confess their sins during Holy Week. Yes, the Catholic Dioceses of Brooklyn and Rockville Center has kooked up with the Forza Migliozzi agency to create Soul Wow which aims to fill confessional booths in Brooklyn, Queens, and Long Island Monday, April 6.
The centerpiece of the campaign, which includes radio and print, is a video crafted to mimic an infomercial. In the video, Father Vic spastically informs us there are hundreds of priest waiting to take confessions and “give you that almost baptized feeling.”
So if you’ve got some skeletons in your closet that need excising, this, apparently, is your chance to do so.
