ACS Turns the Everyday Struggle into Public Pleas for Aid

kathy breast cancer.png

This ad is for the American Cancer Society. It tells the story of Kathy, a woman who’s come across some hard knocks, not least because she was recently diagnosed with breast cancer.

Yup.

The voice over adds, “This is what a health care crisis looks like to the American Cancer Society. People with cancer, but without insurance. Countless others with insurance, just not enough to cover something as devastating as cancer.”

Sounds like an economics problem that, well, isn’t uncommon. Good to know the ACS is looking out.

Picture of Steve Hall

Steve Hall

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