According to This Glue Maker Fixing Things Is As Joyful As Sex

  • 1 min read

Here’s a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it’s a knock off of the famed 1970’s book, The Joy of Sex. The work comes complete with diagrams on how to “enjoy the fix.”

There’s also a second poster that gets all sexual innuendo on us. The six steps on this poster include Feels good hard or soft. Sticky, but in a good way. Rub it gently. Use your imagination. No more dribbles. DO it anywhere and everywhere.

The campiagn also includes a hilarious video in which a guy get all friendly with a bunch of people while they fix things

YouTube video

Picture of Steve Hall

Steve Hall

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