The male model who appeared in a ficticious Absolut Vodka ad called “Absolut Hunk” in the July 27, 2003 HBO series “Sex and the City” has sued the vodka company claiming it distributed the ad outside the agreed upon usage within the episode. The model, Jason Lewis, and his legal counsel, Dancing Girls Production, state Absolut sent the ad out to many websites without indicating it was a spoof thereby damaging Lewis’ modeling career. Strangely, you don’t hear many female models lodging the same complaints. Perhaps it’s because their likenesses have been mistreated for so long they don’t even bother dealing with it.
