Absolut’s new commercial for its new Level vodka executes a great concept for the premium product. Also in this week collection of AD Age’s TV Spots of the Week are an “oozing cigarette” anti-smoking campaign running in England that has achieved a 94 percent awareness level, an SBC Yellow Pages ad that truly defines where a man and a woman’s mind are at, Revlon’s mini-movie with Halle Berry, Eva Mendes, Julianne Moore and Jaime King, a sushi-loving dolphin for the Baltimore Aquarium, an intriguing approach to illustrating the affects of dislexia from the International Dislexia Association and finally, another boring car ad from BMW.
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