Absolut APeach Launched With Video Series

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To introduce its new Peach flavored vodka, Absolut has come up with a series of quirky videos that reveal how Absolut APeach, as they call it, was created. The first episode reveals it was created by accident after the company had planned to introduce Absolut Cinnamon Roll only to find out Wyrskybogg Vodka had already release the same flavor. So, it was back to the drawing board with the company’s top secret development team, originally formed in 1982, pulled back into action to create a new flavor. Dry wit ensues.

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Steve Hall

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